Marketing in a Digital World
About this Course
This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to consumers. Marketing in a Digital World is one of the most popular courses on Coursera and has attracted over 100,000 Learners. According to Class-Central.com , this course is also the highest rated online business course in the world. NC Magazine rated this course as one of The 10 Hottest Online Classes for Professionals in 2015.
This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.
Goal Accomplishment Criteria
прошла курс, получила сертификат
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Week 1 Course Overview and Digital Tools for Developing Innovative New Products
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About the Course and Your Classmates
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Module 1 Overview
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Basic Concept: Product
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Digital Concept: Customer Co-Creation
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Case Study: Local Motors
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Digital Concept: Doppelgänger Brands
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Exercise: MyStarbucksIdea.com
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Campus Spotlight: John Rogers
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Module 1 Review Quiz
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Week 2 Digital Tools for Persuading Customers to Buy Your Products
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Module 2 Overview
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Basic Concept: Promotion
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Digital Concept: Authenticity
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Case Study: Pepsi Refresh
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Digital Concept: User Generated Content
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Exercise: Wikipedia.org
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Campus Spotlight: Alan Craig
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Module 2 Review Quiz
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Week 3 Digital Tools for Effectively Distributing Your Products
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Module 3 Overview
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Basic Concept: Placement
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Digital Concept: New Retail
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Case Study: Threadless
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Digital Concept: 3D Printing
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Exercise: Thingiverse.com
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Campus Spotlight: Travis Ross
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Module 3 Review Quiz
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Week 4 Digital Tools for Setting the Right Prices for Your Products
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Module 4 Overview
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Basic Concept: Price
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Digital Concept: Pay What You Want
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Case Study: Radiohead
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Digital Concept: Price Comparison Tools
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Exercise: RedLaser.com
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Campus Spotlight: Dr. Hari Sundaram
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Module 4 Review Quiz
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