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Meaningful Marketing Insights {Coursera: marketing}
Meaningful Marketing Insights
Emory University
Part of a 6-course series, the Foundations of Marketing Analytics Specialization
About this Course
With marketers are poised to be the largest users of data within the organization, there is a need to make sense of the variety of consumer data that the organization collects. Surveys, transaction histories and billing records can all provide insight into consumers’ future behavior, provided that they are interpreted correctly. In Introduction to Marketing Analytics, we introduce the tools that learners will need to convert raw data into marketing insights. The included exercises are conducted using Microsoft Excel, ensuring that learners will have the tools they need to extract information from the data available to them. The course provides learners with exposure to essential tools including exploratory data analysis, as well as regression methods that can be used to investigate the impact of marketing activity on aggregate data (e.g., sales) and on individual-level choice data (e.g., brand choices).
Goal Accomplishment Criteria
прошла весь курс, получила сертификат
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Week 1 Meet Dr. Schweidel & Course Overview
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Overview of the Marketing Analytics Specialization
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Week 2 Exploring your Data with Visualization and Descriptive Statistics, Part 1
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Lectures
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Readings
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Discussion
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Quiz: Module 2 Quiz
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Week 3 Exploring your Data with Visualization and Descriptive Statistics, Part 2
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Lectures
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Readings
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Assignment
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Discussion
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Quiz: Module 3 Quiz
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Week 4 Regression Analysis for Marketing Data
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Lectures
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Readings
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Assignment
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Discussion
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Quiz: Module 4 Quiz
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Week 5 From Analysis to Action
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Lectures
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Readings
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Discussion
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Quiz: Module 5 Quiz
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Peer Graded Assignment: Acquisition & Retention Assignment
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