Курс от Курсеры Optimizing a Website for Search

Welcome to week 1! As you may remember from Module 4 within the last course, Search Engine Optimization Fundamentals, keywords are an extremely important tool for helping your customers find you in an often crowded field. Effective use of keywords on your optimized website can result in free targeted traffic to your site, helping you to reach your business goals. In this module, you will use the keyword research you conducted in the last course and you will learn a process for selecting the best keywords to optimize your website in search results. We will look at concepts like relevancy to the site, keyword intent, how competitive the keyword is in organic search, and how well that term might convert once it receives traffic. We’ll also discuss how to identify and evaluate competitors, how to map keywords to pages, and how to create a keyword map for your clients and your own site. There is a lot to discuss in our first module, so if you are taking this course without learning the materials of module 4 within the SEO Fundamentals course, I highly recommend you complete that module before diving into this one. So, let’s get started learning how to apply keyword research! Less

12 videos

1. Video: Course Overview
2. Video: Applying Keyword Research Introduction
3. Video: Why do a Competitive Analysis?
4. Video: How to Perform a Competitive Keyword Analysis
5. Discussion Prompt: Keyword Research & Selection
6. Video: Analyzing Your Competition
7. Video: Develop a Plan to Compete
8. Video: Competing With Page Level Information
9. Video: Dealing with Larger Sites
10. Video: Mapping Keywords to Pages
11. Video: Questions to Ask
12. Video: Keyword Mapping Processes
13. Video: Creating a Keyword Map for Clients
14. Discussion Prompt: Keyword Mapping

Graded: Optimizing A Website For Search

Welcome to week 2! While keywords help users locate relevant web pages, it’s the content itself that determines whether a click converts to a sale or increased site traffic. In many corners of the SEO world, the expression “Content is King” is a generally accepted rule, and in this module we’ll examine content from many perspectives: how to analyze it, organize it, create it, make it great and build it into our strategies. You’ll also learn how to conduct effective competitive content analysis and internal content audits. And finally, you’ll learn how to create a site-wide content strategy building on the data we uncover in our study and analysis of content. Less

12 videos

1. Video: Advanced On-Page SEO
2. Video: Benefits of a Competitive Content Analysis
3. Video: Dissecting the Competitive Content Analysis
4. Video: What Kind of Content Will Resonate with Your Customers?
5. Discussion Prompt: On-page Factors
6. Video: Conducting an Internal Content Audit
7. Video: How to Begin Your Content Analysis
8. Video: Organizing and Evaluating Content
9. Video: Creating a Strategy for Optimizing Content
10. Video: Domain Level Content Strategy
11. Video: What Makes Content Great?
12. Video: Different Types of Content and How to Use Them
13. Video: Creating Impactful Content
14. Discussion Prompt: Content Recommendations

Graded: Advanced On-page SEO

Welcome to week 3! In the lessons that follow, you will take a close look at local SEO strategy. You will see how to optimize your Google business pages, on-site content and external references such as citations, backlinks, and reviews to help your local business have higher visibility in the local search landscape. By the end of this module, you should be able to not only describe a bit of the history of how Google displays local searches but also utilize best practices to develop a high quality local SEO approach. Less

10 videos

1. Video: Local SEO
2. Video: Why's Local SEO Important?
3. Video: Local SEO History
4. Video: Current Local SEO Landscape
5. Video: Organic Search Versus Paid Advertising
6. Video: Google: My Business!
7. Video: Improving Your Local Visibility
8. Video: Importance of Off-site Citations
9. Video: Quality Off-site Link Building
10. Video: Importance of Customer Reviews

Graded: Local SEO

Graded: Local SEO Site Audit

Welcome to week 4! In this module, we are going to discuss the human factor of SEO - how to manage your relationship with clients. We’ll talk about what should be discussed in the critical first meetings, how to manage your client’s expectations, and how to track and report on progress toward your client’s goals. By the end of this module, you’ll have developed a solid approach for achieving a productive and successful relationship with your client. Less

10 videos

1. Video: Creating an SEO Campaign
2. Video: Scoping an SEO Project
3. Video: Proving Your Value to Potential Clients
4. Discussion Prompt: Estimating Your Time
5. Video: Managing Client Expectations
6. Discussion Prompt: Proving Your Worth
7. Video: Asking the Right Questions
8. Video: Importance of Achieving Quick Wins
9. Discussion Prompt: Ask the Client
10. Video: Developing SMART Project Goals
11. Discussion Prompt: Creating Goals
12. Video: Establishing Benchmarks and Tracking Metrics
13. Video: Reporting Progress to Your Client
14. Video: Course Summary

Graded: Creating an SEO Campaign