Advanced Content and Social Tactics to Optimize SEO
Это уже 4й (!) курс на моей дороге к получению сертификата по Специализации. Удачи мне :)
Welcome to the Advanced Content and Social Tactics to Optimize SEO course from the University of California Davis Extension. This is the fifth course within the SEO Specialization and I hope you are ready to continue your journey as I am excited to help you meet your learning goals.
This course will feel different than the ones you have learned thus far as you will fully leverage content marketing and social media to optimize a website. This course includes four modules, with each module containing a set of lecture videos, a quiz, and suggested activities in the form of discussion prompts to engage with your fellow learners.
The first module will focus on the Content Marketing Ecosystem and help you the mechanics of how the ecosystem works and how content marketing and social media impact SEO. The second module dives deeper into Social Media Marketing and how you can use it to develop reputation and visibility, which ultimately helps with SEO. Influencer Marketing, is the third module, and we will examine the role it plays in driving reputation and visibility. In our final module, Creating World Class Content, I will help you answer the question, “Why world class content is a must?” You will be able to identify world class content and be able to create it yourself.
I recommend taking a few minutes to explore the course site, review the material we’ll cover each week, and preview the suggested assignments you’ll need to complete to get the most out of this learning experience. If you have questions about course content, please post them in the forums to get help from others in the course community. For technical problems with the Coursera platform, visit Coursera's Learner Help Center.
Again, welcome, and good luck as you move through the material. I hope you enjoy the course!
Eric Enge
Критерий завершения
прошла курс, получила сертификат
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Introduction
Welcome to Week 1! This week we will explore the content marketing ecosystem. We will begin by recapping some basics of SEO to recall how on-page and off-page SEO work together. By the end of this module, you will be able to identify and demonstrate the "do’s and don’ts" of obtaining links, and build your own optimized links. You will build your reputation and visibility online by developing a content marketing campaign as well as build your own audience. I’m excited about this topic, so let’s dive in! Less
10 videos, 1 reading
- Video: Course Overview
- Video: Content Marketing Ecosystem
- Video: Basics of SEO Recap
- Video: Value Links
- Video: Link Building
- Video: Do's & Don'ts Obtaining Links
- Video: Guest Posting
- Video: Basic Concepts of Content Marketing
- Video: Building Your Audience
- Video: The Content Marketing Ecosystem & SEO
- Reading: The Art of SEO - Chapter 8
- Discussion Prompt: Will It Blend - Case Study
Graded: Content Marketing Ecosystem
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Social Media Marketing
This week we will discuss in-depth how social media supports the development of a company’s online reputation and visibility, which ultimately helps with SEO. By the end of this module you will practice tips on building relationships with social media influences, which can help build your audience. You will analyze your audience demographics and choose the appropriate social media platforms for your intended audience. And finally, you will use successful social media strategies to build your audience and create audience engagement. Less
6 videos, 1 reading
- Video: Social Media Marketing
- Video: Social Media Links & SEO
- Video: Platform Demographics
- Video: Picking Your Platform
- Video: Principles of Building Audiences
- Video: Case Studies
- Reading: The Art of SEO - Chapter 9
- Discussion Prompt: Social Media Marketing
Graded: Social Media Marketing
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Influence Marketing
Influencer marketing is the focus of this week’s topic. At the end of this module, you will be able to define what influencer marketing is and the role it plays in driving reputation and visibility. You will examine what influencers can do for you and the best approaches in building a relationship with an influencer, hint it’s not about manipulation, but building a strong positive relationship! Less
5 videos, 1 reading
- Video: Influence Marketing
- Video: What Can Influencers Do For You?
- Video: Building the Relationship
- Video: First Steps in Collaboration
- Video: Advanced: Targeted Advertising
- Reading: Influencer Marketing - What it is, and Why YOU need to be doing it
- Discussion Prompt: Social Media Influencers
Graded: Influence Marketing
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Creating World Class Content
This week’s topic focuses on why world class content is a must! At the end of this module, you will be able to identify great content, analyze which content gets the most shares, and create world class content of your own. You will also create successful partnerships that can help develop your content and ultimately drive your content marketing efforts. Did we mention that content is KING?!? Less
8 videos, 2 readings
- Video: Creating World Class Content
- Video: Market Data on Content Marketing
- Reading: Content, Shares, and Links: Insights from Analyzing 1 Million Articles
- Video: Anchor Content
- Video: Types of Enhanced Content
- Video: Partnerships
- Reading: A Clear Path for Marketers to Surviving Content Shock
- Video: Case Studies
- Video: Review of the Basics
- Discussion Prompt: Analyzing Weaknesses in Content Marketing
- Video: Course Summary
Graded: Content Marketing & Social Media Plan
Graded: Creating World Class Content
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