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Google Analytics Academy
Learn analytics with free online courses
Analytics Academy helps you learn about Google's measurement tools so that you can grow your business through intelligent data collection and analysis.
Нужно для работы :)
Критерий завершения
пройдены все курсы, получен сертификат
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Google Analytics for Beginners
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Unit 1: Introducing Google Analytics
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Unit 2: The Google Analytics layout
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Unit 3: Basic Reporting
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Unit 4: Basic Campaign and Conversion Tracking
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Advanced Google Analytics
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Unit 1: Data Collection and Processing
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Unit 2: Setting Up Data Collection and Configuration
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Unit 3: Advanced Analysis Tools and Techniques
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Unit 4: Advanced Marketing Tools
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Ecommerce Analytics: From Data to Decisions
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Unit 1: Introduction to Ecommerce Analysis
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Unit 2: Understanding Customers
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Unit 3: Understanding Shopping Behavior
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Google Tag Manager Fundamentals
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Unit 1: Starting out with Google Tag Manager
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Unit 2: Setting up Google Tag Manager
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Unit 3: Collecting data using the Data Layer, variables, and events
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Unit 4: Using additional tags for marketing and remarketing
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