General

Google AdWords Essential Training

Get more visitors to your website and more value from your pay-per-click (PPC) spend with Google AdWords. It all starts with knowing how AdWords works, and knowing what your business and customers need. Then you'll learn how to set up a new AdWords account and start researching your keywords: the foundation of all great ads.

Once you've set up your campaign, you'll learn how to use AdWords reporting and Google Analytics to monitor the performance of ads and optimize ads to get more clicks, conversions, and ultimately more return on your investment (ROI) in search advertising. Plus, learn about audience remarketing and what ad extensions can do for you.

Because Google frequently adds new features and functionality, we're committed to keeping this course up to date with the latest training. Check back often for updates!

This course is part of a Learning Path approved by the American Marketing Association.

Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.

Topics include:

Understanding Quality Score and the auction system
Setting realistic expectations for your AdWords campaigns
Creating an AdWords account
Researching keywords with the Keyword Planner tool
Setting campaign budgets and bidding
Writing great ad headlines and copy
Using ad groups
Creating and exporting reports
Measuring ROI
Setting up Google Analytics for conversion tracking
Optimizing ads
Adjusting bids
Creating a remarketing campaign
Using ad extensions

Goal Accomplishment Criteria

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001 Welcome
002 Before getting started
003 An overview of AdWords
004 Where ads appear
005 Benefits to using AdWords
006 Understanding the AdWords structure
007 Understanding Quality Score and the auction system
008 Define your business
009 Define your product
010 Define your customers
011 Setting realistic expectations
012 Setting up an account
013 Exploring the interface
014 A look at AdWords Express
015 How keywords work
016 Using Google Keyword Planner
017 Targeting with keywords
018 Choosing a campaign
019 Selecting your audience
020 Deciding on bid settings
021 An overview of ad extensions
022 Advanced campaign settings
023 Writing your text ad
024 Creating an ad group
025 Introducing your keywords
026 Finalizing your ad group
027 Adding ad groups and reviewing options
028 A look at reporting
029 Search Terms, Auction Insights, and User Location reports
030 Creating and exporting reports
031 Understanding ROI
032 Connecting Google Analytics
033 Setting up Conversion Tracking
034 Setting up campaign experiments
035 Key optimization tips
036 Reviewing bid adjustments
037 Audience remarketing
038 Using ad extensions
039 Goodbye

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19 April 2017, 05:18

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resignedangel

Google AdWords Essential Training

Goal Accomplishment Criteria

001 Welcome

002 Before getting started

003 An overview of AdWords

004 Where ads appear

005 Benefits to using AdWords

006 Understanding the AdWords structure

007 Understanding Quality Score and the auction system

008 Define your business

009 Define your product

010 Define your customers

011 Setting realistic expectations

012 Setting up an account

013 Exploring the interface

014 A look at AdWords Express

015 How keywords work

016 Using Google Keyword Planner

017 Targeting with keywords

018 Choosing a campaign

019 Selecting your audience

020 Deciding on bid settings

021 An overview of ad extensions

022 Advanced campaign settings

023 Writing your text ad

024 Creating an ad group

025 Introducing your keywords

026 Finalizing your ad group

027 Adding ad groups and reviewing options

028 A look at reporting

029 Search Terms, Auction Insights, and User Location reports

030 Creating and exporting reports

031 Understanding ROI

032 Connecting Google Analytics

033 Setting up Conversion Tracking

034 Setting up campaign experiments

035 Key optimization tips

036 Reviewing bid adjustments

037 Audience remarketing

038 Using ad extensions

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