1

Step 1

001 Welcome

2

Step 2

002 Before getting started

3

Step 3

003 An overview of AdWords

4

Step 4

004 Where ads appear

5

Step 5

005 Benefits to using AdWords

6

Step 6

006 Understanding the AdWords structure

7

Step 7

007 Understanding Quality Score and the auction system

8

Step 8

008 Define your business

9

Step 9

009 Define your product

10

Step 10

010 Define your customers

11

Step 11

011 Setting realistic expectations

12

Step 12

012 Setting up an account

13

Step 13

013 Exploring the interface

14

Step 14

014 A look at AdWords Express

15

Step 15

015 How keywords work

16

Step 16

016 Using Google Keyword Planner

17

Step 17

017 Targeting with keywords

18

Step 18

018 Choosing a campaign

19

Step 19

019 Selecting your audience

20

Step 20

020 Deciding on bid settings

21

Step 21

021 An overview of ad extensions

22

Step 22

022 Advanced campaign settings

23

Step 23

023 Writing your text ad

24

Step 24

024 Creating an ad group

25

Step 25

025 Introducing your keywords

26

Step 26

026 Finalizing your ad group

27

Step 27

027 Adding ad groups and reviewing options

28

Step 28

028 A look at reporting

29

Step 29

029 Search Terms, Auction Insights, and User Location reports

30

Step 30

030 Creating and exporting reports

31

Step 31

031 Understanding ROI

32

Step 32

032 Connecting Google Analytics

33

Step 33

033 Setting up Conversion Tracking

34

Step 34

034 Setting up campaign experiments

35

Step 35

035 Key optimization tips

36

Step 36

036 Reviewing bid adjustments

37

Step 37

037 Audience remarketing

38

Step 38

038 Using ad extensions

39

Step 39

039 Goodbye

1

Step 1

001 Welcome

2

Step 2

002 Before getting started

3

Step 3

003 An overview of AdWords

4

Step 4

004 Where ads appear

5

Step 5

005 Benefits to using AdWords

6

Step 6

006 Understanding the AdWords structure

7

Step 7

007 Understanding Quality Score and the auction system

8

Step 8

008 Define your business

9

Step 9

009 Define your product

10

Step 10

010 Define your customers

11

Step 11

011 Setting realistic expectations

12

Step 12

012 Setting up an account

13

Step 13

013 Exploring the interface

14

Step 14

014 A look at AdWords Express

15

Step 15

015 How keywords work

16

Step 16

016 Using Google Keyword Planner

17

Step 17

017 Targeting with keywords

18

Step 18

018 Choosing a campaign

19

Step 19

019 Selecting your audience

20

Step 20

020 Deciding on bid settings

21

Step 21

021 An overview of ad extensions

22

Step 22

022 Advanced campaign settings

23

Step 23

023 Writing your text ad

24

Step 24

024 Creating an ad group

25

Step 25

025 Introducing your keywords

26

Step 26

026 Finalizing your ad group

27

Step 27

027 Adding ad groups and reviewing options

28

Step 28

028 A look at reporting

29

Step 29

029 Search Terms, Auction Insights, and User Location reports

30

Step 30

030 Creating and exporting reports

31

Step 31

031 Understanding ROI

32

Step 32

032 Connecting Google Analytics

33

Step 33

033 Setting up Conversion Tracking

34

Step 34

034 Setting up campaign experiments

35

Step 35

035 Key optimization tips

36

Step 36

036 Reviewing bid adjustments

37

Step 37

037 Audience remarketing

38

Step 38

038 Using ad extensions

39

Step 39

039 Goodbye

19 April 2017 26 April 2017
Goal completed 21 April 2017

Goal author

resignedangel

Ukraine, Киев

39 years old

General

Google AdWords Essential Training

Get more visitors to your website and more value from your pay-per-click (PPC) spend with Google AdWords. It all starts with knowing how AdWords works, and knowing what your business and customers need. Then you'll learn how to set up a new AdWords account and start researching your keywords: the foundation of all great ads.


Once you've set up your campaign, you'll learn how to use AdWords reporting and Google Analytics to monitor the performance of ads and optimize ads to get more clicks, conversions, and ultimately more return on your investment (ROI) in search advertising. Plus, learn about audience remarketing and what ad extensions can do for you.

Because Google frequently adds new features and functionality, we're committed to keeping this course up to date with the latest training. Check back often for updates!

This course is part of a Learning Path approved by the American Marketing Association.
AMA_Logo.jpg
Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.

Topics include:

  • Understanding Quality Score and the auction system
  • Setting realistic expectations for your AdWords campaigns
  • Creating an AdWords account
  • Researching keywords with the Keyword Planner tool
  • Setting campaign budgets and bidding
  • Writing great ad headlines and copy
  • Using ad groups
  • Creating and exporting reports
  • Measuring ROI
  • Setting up Google Analytics for conversion tracking
  • Optimizing ads
  • Adjusting bids
  • Creating a remarketing campaign
  • Using ad extensions

 Goal Accomplishment Criteria

пройти весь курс

  1. 001 Welcome

  2. 002 Before getting started

  3. 003 An overview of AdWords

  4. 004 Where ads appear

  5. 005 Benefits to using AdWords

  6. 006 Understanding the AdWords structure

  7. 007 Understanding Quality Score and the auction system

  8. 008 Define your business

  9. 009 Define your product

  10. 010 Define your customers

  11. 011 Setting realistic expectations

  12. 012 Setting up an account

  13. 013 Exploring the interface

  14. 014 A look at AdWords Express

  15. 015 How keywords work

  16. 016 Using Google Keyword Planner

  17. 017 Targeting with keywords

  18. 018 Choosing a campaign

  19. 019 Selecting your audience

  20. 020 Deciding on bid settings

  21. 021 An overview of ad extensions

  22. 022 Advanced campaign settings

  23. 023 Writing your text ad

  24. 024 Creating an ad group

  25. 025 Introducing your keywords

  26. 026 Finalizing your ad group

  27. 027 Adding ad groups and reviewing options

  28. 028 A look at reporting

  29. 029 Search Terms, Auction Insights, and User Location reports

  30. 030 Creating and exporting reports

  31. 031 Understanding ROI

  32. 032 Connecting Google Analytics

  33. 033 Setting up Conversion Tracking

  34. 034 Setting up campaign experiments

  35. 035 Key optimization tips

  36. 036 Reviewing bid adjustments

  37. 037 Audience remarketing

  38. 038 Using ad extensions

  39. 039 Goodbye

  • 1288
  • 19 April 2017, 05:18
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