Google AdWords Essential Training
Get more visitors to your website and more value from your pay-per-click (PPC) spend with Google AdWords. It all starts with knowing how AdWords works, and knowing what your business and customers need. Then you'll learn how to set up a new AdWords account and start researching your keywords: the foundation of all great ads.
Once you've set up your campaign, you'll learn how to use AdWords reporting and Google Analytics to monitor the performance of ads and optimize ads to get more clicks, conversions, and ultimately more return on your investment (ROI) in search advertising. Plus, learn about audience remarketing and what ad extensions can do for you.
Because Google frequently adds new features and functionality, we're committed to keeping this course up to date with the latest training. Check back often for updates!
This course is part of a Learning Path approved by the American Marketing Association. 
Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.
Topics include:
- Understanding Quality Score and the auction system
- Setting realistic expectations for your AdWords campaigns
- Creating an AdWords account
- Researching keywords with the Keyword Planner tool
- Setting campaign budgets and bidding
- Writing great ad headlines and copy
- Using ad groups
- Creating and exporting reports
- Measuring ROI
- Setting up Google Analytics for conversion tracking
- Optimizing ads
- Adjusting bids
- Creating a remarketing campaign
- Using ad extensions
Критерій завершення
пройти весь курс
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001 Welcome
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002 Before getting started
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003 An overview of AdWords
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004 Where ads appear
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005 Benefits to using AdWords
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006 Understanding the AdWords structure
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007 Understanding Quality Score and the auction system
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008 Define your business
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009 Define your product
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010 Define your customers
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011 Setting realistic expectations
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012 Setting up an account
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013 Exploring the interface
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014 A look at AdWords Express
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015 How keywords work
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016 Using Google Keyword Planner
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017 Targeting with keywords
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018 Choosing a campaign
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019 Selecting your audience
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020 Deciding on bid settings
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021 An overview of ad extensions
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022 Advanced campaign settings
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023 Writing your text ad
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024 Creating an ad group
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025 Introducing your keywords
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026 Finalizing your ad group
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027 Adding ad groups and reviewing options
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028 A look at reporting
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029 Search Terms, Auction Insights, and User Location reports
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030 Creating and exporting reports
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031 Understanding ROI
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032 Connecting Google Analytics
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033 Setting up Conversion Tracking
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034 Setting up campaign experiments
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035 Key optimization tips
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036 Reviewing bid adjustments
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037 Audience remarketing
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038 Using ad extensions
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039 Goodbye
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