Google Analytics Beginners
Course Overview
Google Analytics for Beginners shows new users how to create an account, implement tracking code, and set up data filters. You'll learn how to navigate the Google Analytics interface and reports, and set up dashboards and shortcuts. The course will also demonstrate how to analyze basic Audience, Acquisition, and Behavior reports, and set up goals and campaign tracking.
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Unit 1: Introducing Google Analytics
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Lesson 1: Why digital analytics?
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Lesson 2: How Google Analytics works
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Lesson 3: Google Analytics setup
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Lesson 4: How to set up views with filters
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Assesment
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Unit 2: The Google Analytics layout
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Lesson 1: Navigating Google Analytics
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Lesson 2: Understanding overview reports
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Lesson 3: Understanding full reports
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Lesson 4: How to share reports
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Lesson 5: How to set up dashboards and shortcuts
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Unit 3: Basic Reporting
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Lesson 1: Audience reports
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Lesson 2: Acquisition reports
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Lesson 3: Behavior reports
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Unit 4: Basic Campaign and Conversion Tracking
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Lesson 1: Measuring Custom Campaigns
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Lesson 2: Tracking campaigns with the URL Builder
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Lesson 3: Using Goals to measure business objectives
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Lesson 4: Measuring AdWords campaigns
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Lesson 5: Course review and next steps
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