Ecommerce Analytics: From Data to Decisions

Introduction to Ecommerce Analysis

1. Course overview

2. Using the measurement plan

3. Reporting vs. analysis

4. Analysis preparation

5. Next steps

6. Assessement

Understanding Customers

1. Traffic source analysis

2. Multi-channel analysis

3. Customer profile analysis

4. Summary and takeaways

5. Assessement

Live Event

Live Event

Understanding Shopping Behavior

1. Enhanced Ecommerce overview

2. On-site merchandising analysis

3. Shopping behavior analysis

4. Checkout analysis

5. Summary and takeaways

6. Course summary

7. Assessement