General

Grow up with Google!

Мало уметь "гуглить", нужно уметь пользоваться Гуглом.

Ну, посмотрим, что предлагают нам товарищи Гуглисты

Ecommerce Analytics: From Data to Decisions
1. Introduction to Ecommerce Analysis
2. Understanding Customers
3. Live Event
4. Live Event
5. Understanding Shopping Behavior
Google Analytics Advanced
1. Data Collection and Processing
2. Sitting Up Data Collection and Configuration
3. Advanced Analysis Tools and Techniques
4. Advanced Marketing Tools
Google Analytics Beginners
1. Unit 1: Introducing Google Analytics
2. Unit 2: The Google Analytics layout
3. Unit 3: Basic Reporting
4. Unit 4: Basic Campaign and Conversion Tracking
Certification - Google Digital Garage
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Analytics Individual Qualification

90 mins, 70 questions
Google Tag Manager Fundamentals
1. Starting out with Google Tag Manager
2. Setting up Google Tag Manager
3. Collecting data using Data Layer, variables, and events
4. Using additional tags for marketing and remarketing

Ecommerce Analytics: From Data to Decisions