Growth Hacking with Digital Marketing

5. Access All Eazl 2019 Growth Hacking Templates, Guides, and Special Resources

5.1 Growth Hacking Masterclass Course Study Guide (Summaries, Links, and Templates)

6. New for 2019 Accelerated Learning Pathways Now Available

1. Let Google Analytics Release Your Inner Detective

1.1 Glossary of the Core Google Analytics Terms and Metrics

2. [Beginner] How to Measure Traffic Volume and Visitor Interest

2.1 How to Lower Your Site's Bounce Rate

2.2 The 8 Most Important Conversion Metrics You Should Be Tracking

3. [Beginner] How to Measure Engagement and Actions Taken

3.1 61 Tips For Increasing Engagement On Your Website

4. [Intermediate] SourceMedium and Good Traffic (Essential Skill)

5. [Intermediate] SideBYSide Set Up Your Google Analytics Property

5.1 Get Help Installing Your Analytics Code (via Google)

5.2 Watch Our Interview with Reva Minkoff on Google Analytics for Startups

5.3 Enable Demographics Interest Tracking (Recommended)

5.4 How to Add Collaborators to Your Account

6. [Intermediate] SideBYSide Two Ways to Install Your Facebook Pixel

6.1 The Basics of Setting up a Facebook Business Account

6.2 Another Quick Tutorial on Manually Installing Your Facebook Pixel

6.3 How to Add Collaborators to Your Business Account

7. [Beginner] SideBYSide Voice Command Your Google Analytics Database

7.2 Download the Google Analytics Android App

8. [Expert Interview] Reva Minkoff on Using Analytics at Different Stages of Growth

8.1 Watch the Full Interview with Reva Minkoff on the Eazl YouTube Channel

9. Pirate Metrics! Let’s Expand Your View of Funnels

9.1 Dave McClure’s Startup Metrics for Pirates Slides

10. [Intermediate] An Introduction to Digital Funnels and Conversion Points

10.1 A Simple Guide to Understanding and Creating a Website Conversion Funnel

11. Practicum 1 Use GA to Find Good Segments and Enrich them with Facebook Insights

11.1 Get Additional Free Training from Google on Using Google Analytics

11.2 Login to Facebook for Business to Access Audience Insights

11.3 How to Access the Google Merch Store Analytics Hub

12. Get Hands-on with Real Data from the Google Merch Store

13. [Advanced] Build an Automated Google Analytics Monitoring System

13.1 Google Analytics Dashboard Quick Start Guide

1. What if Your Focus was So Clear You Found Growth Hacks in Your Dreams

1.1 Sample Script for Your Target Market Interviews

1.2 Target Market Interviewing Tips (via the Eazl YouTube Channel)

1.3 Customer Interviewing Script Generator (via Customerdevlabs)

2. [Beginner] The Fundamentals of Segmentation for Growth Hackers

3. [Expert Interview] Thomas Paris from MAD Kings on Segments and Acquisition

3.1 Connect with Thomas Paris on LinkedIn

4. [Beginner] SideBYSide How to Use Facebook Audience Insights (Research vs. Ads)

5. [Intermediate] How to Build Personas and Needs Maps through Customer Interviews

5.1 Psychographic Profiling Identifying New Levels of Customer Understanding

5.2 How to Use Psychographics in Your Marketing A Beginner's Guide

6. [Expert Interview] Alen Faljic from IDEO on Soft Data and Design Thinking

6.1 Connect with Alen Faljic on LinkedIn®

6.2 Watch the Full Interview with Alen Faljic on the Eazl YouTube Channel

7. What are the Building Blocks of a Growth Hacking Campaign

7.1 Eazl Quick Start Guide to Starting a Growth Team

8. [Beginner] Three Growth Marketing Concepts We'll Use Throughout the Course

9. [Intermediate] Do You Have a Must-have Product or Service

10. Practicum 2 Build the Richard Persona in Xtensio with Maja

10.1 What Research Methods can I use to Create Personas (via StackExchange)

10.2 Access Extensio

10.3 Tips for Creating Strong User Personas (via Xtensio)

11. Practice Planning a Growth Hacking Experiment Targeted to the Richard Persona

1. You Don’t Need to Know Everything when You Have Data

2. [Analyze Data] The Fundamentals of Lean Analytics (Beginner)

3. [Focus on the Inputs] Find and Measure Your Leading Variables (Intermediate)

4. [Prioritize Growth Ideas] How to Use the ICE System in Growth Hacking (Beginner)

5. [Work as a Team] 5 Hats The Five Skills Needed to Hack Growth (Intermediate)

6. [Expert Interview] Brian Taylor from Amazon on UX and When to Use AB Testing

6.1 Watch Brian Taylor’s full interview on Eazl’s YouTube Channel

6.2 Connect with Brian Taylor from Amazon on LinkedIn

7. Practicum 3 Maja, Davis, and Jure Brainstorm Richard Persona Growth Hacks

7.1 View the Idea Generation Backlog and ICE Score Examples (Google Sheet)

7.2 The Practical Advantages of the ICE Score as a Prioritization Framework (via GrowthHackers.com)

7.3 Watch the Full Brainstorming Session on the Eazl YouTube Channel

8. Build the Richard Persona in the Google Merch Store Analytics Account

1. How to Test Your Way to LanguageMarket Fit

1.1 Ed Schiappa from MIT's Excellent Presentation on Visual Persuasion

1.2 Research from Glenn Carroll at Stanford on the Value of Authenticity in Brand Communication

2. [Beginner] Write Better Copy for Your Emails, Blogs, Websites, etc.

2.1 The Advanced Content Marketing Guide

3. [Intermediate] Hacking Acquisition The 8 Seconds Rule and Channel Testing

4. [Intermediate] Try These Methods to Increase Email List Signups

4.1 25 Simple Ways to Grow Your Email List

5. [Advanced] What is Dynamic Creative and How Can You Use It

5.1 How Facebook Dynamic Creative Works (via Facebook)

6. [Expert Interview] Savvas Zortikis on Using Viral Loops to Gamify Email Referral

6.1 Read the Viral Marketing Posts on the Viral Loops Blog

6.2 Connect with Savvas Zortikis on LinkedIn®

7. Practicum 4 Let’s Launch and Debrief a Dynamic Creative Ad Test

7.1 Access Eazl’s Facebook Ad Creative Cheat Sheet (from Eazl’s Facebook Ads Course)

7.2 Eazl 2019 Dynamic Creative Ad Practice Files

7.3 View the Landing Page that Your Instructor Used in the Test

8. Use Google Merch Store Data to Find LanguageMarket Fit Ideas

1. What’s the Language Spoken by 65% of the Global Population

2. [Beginner] The Fundamentals of User Experience (UX)

3. [Beginner] How to Design a Killer Landing Page

3.1 15 Great Landing Page Design Examples You Need to See

3.2 101 Landing Page Optimization Tips

4. Romina Kavčič Language + Usability = Conversion

4.1 Watch the Full Interview with Romina on the Eazl YouTube Channel

4.2 Connect with Romina on LinkedIn

4.3 Follow Romina on Twitter

5. [Intermediate] Try these Five Methods to Increase Conversions

5.1 Some Examples of Anchoring in Action

5.2 10 ideas to drive results through effective marketing offers

6. Practicum 5 How UX Impacts the Way People Shop on Your Site

7. Reverse Engineer Visual Content for the Richard Persona

1. Imagine Yourself Managing Your Own Digital Airport

2. [Beginner] The Structure, Channels, and Metrics of Online Advertising

3. [Beginner] The Fundamentals of Setting Up Search (or “CPC”) Ads

3.1 A Guide to Building Successful AdWords Campaigns

4. [Beginner] Audiences and the Basics of Social Media Advertising vs. PPC

5. What’s the Most Important Part of Your Funnel

6. [Beginner] Send More Effective Marketing Emails

7. [Intermediate] SideBYSide Create a Custom Segment in MailChimp

7.1 Compare Email Outreach Service Providers in this Spreadsheet (via PredictLeads)

8. [Intermediate] Three Advanced Email Marketing Implementations

9. [Intermediate] SideBYSide Automate the Delivery of Emails Based on a Trigger

9.1 Learn More about Mailchimp “Workflows” Here

10. [Beginner] SideBYSide Set Up Basic Link Tracking for a URL

10.1 Get Started with Bit.ly

11. [Advanced] Use UTM Tracking to Compare Channels and Content

11.1 Spreadsheet for Keeping Track of Your UTM Codes Across a Campaign created by Giovanni Santos (Portuguese)

12. [Advanced] SideBYSide Append UTM Codes to a Link

12.1 Visit Google's UTM Link Builder

13. Practicum 6 Facebook Ads Tips from Jure (He’s Sold €30m+ with FB Ads)

14. What PPC Ads Drive Good Traffic to the Google Store

1. Could Lifetime Customer Value Be the Most Important Marketing Metric

1.1 Eazl Growth Hacker Daniele Secondi’s LTV Funnel Spreadsheet

1.2 Shopify’s Guide to Working with Lifetime Customer Value in eCommerce

1.3 Eazl Guide to Using the LTV and CAC with Your Funnel

2. [Intermediate] How to Estimate Lifetime Customer Value and Acquisition Cost

3. [Advanced] Place a Value at Each Point of Conversion in Your Funnel

4. [Intermediate] SideBYSide Estimate LTV and CAC of Different Personas (See Link)

4.1 Link to the LTV Worksheet

5. [Expert Interview] Simon Belak on Segmenting and Lifetime Customer Value

5.1 Simon's GitHub Profile

5.2 Connect with Simon on LinkedIn

5.3 Watch Simon Belak's Full Interview on the Eazl YouTube Channel

6. As We Shift Focus on Revenue, Let’s Move Our Focus Down the Funnel

7. [Beginner] Five Must-know Search Engine Optimization (SEO) Practices

7.1 The Beginner's Checklist for Small Business SEO

7.2 The Ultimate SEO Checklist 25 Questions to Ask Yourself Before Your Next Post

8. [Intermediate] The Five-Point SEO Checklist for Content Marketing

8.1 How to put Rich Snippits into a WordPress post

9. Practicum 7 Engineering On-site Psychology to Drive Conversions

9.1 Use SimilarWeb to Analyze Competitors

9.2 Add the Ghostery Extension to Chrome

9.3 Use BuiltWith to Analyze Competitors

10. Create Your First Custom Report and Pilot an SEO Strategy

1. How to Mix Social Media and Public Relations to Expand Your Audience

2. [Intermediate] Use the RIFE Method to Research Content Ideas

3. [Intermediate] SideBYSide Mine Your Content Analytics

4. [Intermediate] What Factors Increase the “Viral Effect” of Content

4.1 Use Viral Math to Estimate Your Content's Viral Coefficient (Google Sheet)

5. [Intermediate] ...but What Really Makes a Piece of Content “Go Viral”

5.1 7 Ways to Build Better Relationships With Journalists

5.2 Eazl Press Alert Template (Go to File -- Make a Copy)

6. [Expert Interview] Joy Schoffler from Leverage PR on Working the Media

6.1 Connect with Joy on LinkedIn

6.2 Watch the Full Interview with Joy on the Eazl YouTube Channel

7. [Intermediate] SideBYSide Find and Mass Mail Journalists and VIPs

7.1 Get the Eazl Guide to Boolean Searching

7.2 Get Yet Another Mail Merge for Google Sheets

7.3 Here’s a crash course on using Google Sheets

7.4 Learn the Basics of Using YAMM

8. Practicum 8 How to Pick Products and Territories for Expansion

9. How Would You Expand the Google Merch Store Beyond the US

1. Where the Fun and Money Is (or Mr. Steve’s 100th Birthday Party)

1.1 Read about Mr. Steve's 100th Birthday Party

2. [Intermediate] The Fundamentals of Remarketing Based on User Behavior

3. [Intermediate] SideBYSide Build Audiences Who Engaged on Facebook or Instagram

4. [Advanced] SideBYSide Let’s Target of Cart Abandoners and Engaged Traffic on FB

5. [Intermediate] How to Define and Growth Hack Your Retention Cohorts

6. Practicum 9 Maja and Jure’s Approaches to Retaining Customers [s10m06]

6.1 One of Maja's Favorite Tools is Hotjar

6.2 Maja and Jure also Used Influee in this Tutorial

7. Develop a Post-purchase Flow for the Richard Persona