Получить сертификаты по веб-анлалитике Яндекс Метрика и Google Analytics

Справка метрики лежит здесь.

1. Общие сведения о Метрике
2. Как настроить счетчик Метрики?
3. Отчеты Метрики
4. Код Метрики
5. Дополнительные возможности
6. Вопросы и ответы
7. Рекомендации владельцам сайтов

1. Перечитываю сложные моменты.
2. Смотрю новые обучающие видео.
3. Читаю форумы.

Этот обучающий курс тоже состоит из нескольких уроков и находится в Google Analytics Academy.

Уроки находятся здесь.

Так как тест на английском, то и справку лучше читать на английском.

Русская версия.

Английская версия.

Список тем длиннющий!

Setup and Basics

1. Get started with Analytics
2. Interface Map
3. Where you manage Analytics
4. Diagnostics messages
5. Set up (web)
6. Set up (mobile apps)

Reporting

1. Monitor
2. Audience
3. Advertising
4. Acquisition
5. Behavior
6. Conversions
7. Tools
8. Mobile Apps

Accounts, properties, views and users

1. Understand the Analytics account structure
2. Accounts
3. Properties
4. Reporting views
5. Account users
6. Data filters for views
7. Common issues

Universal Aalytics

1. Set up, upgrade, and usage guidelines for UA
2. Account settings and configuration for UA
3. User ID and Cross Device reports

Data Import

1. What is Data Import?
2. Types of data you can import
3. Configuring Data Import
4. Limits of Data Import & advanced topics
5. Data Import examples

About Google Analytics

1. Introduction to Google Analytics
2. How Analytics impacts your website code
3. The Google Analytics APIs
4. Supported browsers
5. Available languages
6. Data limits
7. Google Analytics Service Status
8. Data privacy & security
9. Google Analytics policies

Insights from TechSupport

1. About the Insights from our Support Specialists
2. How Sessions are calculated in Analytics
3. The difference between AdWords Clicks, and Sessions, Users, Entrances, Pageviews, and Unique Pageviews in Analytics
4. Understanding differences between DoubleClick for Publishers and Google Analytics metric values
5. How sampling works in Google Analytics
6. Comparing Analytics and AdWords conversion metrics
7. What the value (not set) means
8. Why a custom report shows more Users than Sessions
9. Check if AdWords autotagging works
10. Difference betweenEntrancesandSessions
11. Funnel Visualization vs. Goal Flow
12. How Users are calculated
13. Troubleshooting Google Analytics remarketing issues
14. Social conversions differ between reports
15. Causes for self-referrals in web traffic
16. Differences between AdWords Clicks and Analytics Sessions

GA Premium

1. About Google Analytics Premium
2. BigQuery Export
3. Custom Tables
4. Roll-Up Reporting

Training and Individual Qualification

1. Training Resources
2. How to prepare for Analytics IQ
3. Analytics IQ FAQ