Знания и Навыки
Mobile App Analytics Fundamentals (курс от Google Analytics Academy)
Mobile App Analytics Fundamentals is designed to help mobile app developers and marketers understand how to use Google Analytics to make their apps more discoverable and profitable.
Надо получить сертификат - работодатели любят когда они от Гугла)))
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Unit 1 - Introduction to Mobile App Analytics
- Welcome to the course
- Marketing and analysis tools
- App revenue models
- Starting with a measurement plan
- Tools to set up tracking
- Assessment 1
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Unit 2 - Attracting New Users
- Acquisition channels
- Acquisition reports
- High-value users
- Segmentation and user attributes
- Assessment 2
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Unit 3 - Measuring behavior
- Behavior reports overview
- Screen tracking
- Event tracking
- Custom dimensions and metrics tracking
- Enhanced Ecommerce tracking
- Assessment 3
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Unit 4 - Increasing revenue
- Identifying roadblocks to revenue
- Re-engaging existing users
- Remarketing to new and existing users
- Course Summary
- Assessment 4
- Post-Course Survey
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Analytics Academy Unplugged with Fontaine Foxworth
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