Introduction to Search Engine Optimization {Coursera: marketing}
Introduction to Search Engine Optimization
University of California, Davis
Part of a 6-course series, the Search Engine Optimization (SEO) Specialization
About this Course
Ever wonder how major search engines such as Google, Bing and Yahoo rank your website within their searches? Or how content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users? Welcome to the world of Search Engine Optimization (SEO). This course is the first within the SEO Specialization and it is intended to give you a taste of SEO.
You will be introduced to the foundational elements of how search engines work, how the SEO landscape has changed and what you can expect in the future. You discuss core SEO strategies and tactics used to drive more organic search results to a specific website or set of websites, as well as tactics to avoid to prevent penalization from search engines. You will also discover how to position yourself for a successful career in SEO should this subject prove interesting to you. We hope this taste of SEO, will entice you to continue through the Specialization.
Goal Accomplishment Criteria
прошла курс, получила сертификат
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Week 1 Getting Started & Introduction to SEO
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Getting Started
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Introduction to SEO
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SEO Manager: Rebekah May
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In-house SEO Professional: Dave Lloyd
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Review
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Quiz: Getting Started & Introduction to SEO
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Week 2 Evolution of SEO
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Evolution of SEO
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Review
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Quiz: Evolution of SEO
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Week 3 Current SEO Best Practices
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Current SEO Best Practices
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Review
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Quiz: Current SEO Best Practices
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Week 4 SEO of Today, Tomorrow and Beyond & Course Wrap-Up
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SEO of Today, Tomorrow and Beyond
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Review
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Course Wrap-Up
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Quiz: SEO of Today, Tomorrow and Beyond
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