1

Step 1

Starting out with Google Tag Manager

2

Step 2

Setting up Google Tag Manager

3

Step 3

Collecting data using Data Layer, variables, and events

4

Step 4

Using additional tags for marketing and remarketing

1

Step 1

Starting out with Google Tag Manager

2

Step 2

Setting up Google Tag Manager

3

Step 3

Collecting data using Data Layer, variables, and events

4

Step 4

Using additional tags for marketing and remarketing

30 November 2017
Goal completed 19 December 2017

Goal author

General

Google Tag Manager Fundamentals

Четвёртый из пакета аналитикс Гугл академии

 Goal Accomplishment Criteria

Расправилась!

  1. Starting out with Google Tag Manager

    1. Course Introduction

    2. Start with a measurement plan

    3. Watch the video

    4. Tag Manager overview

    5. Assessement

  2. Setting up Google Tag Manager

    1. Install the Google Analytics tag

    2. Set up a GA Property variable

    3. Set up cross-domain tracking

    4. Understand the Data Layer

    5. Assessement

  3. Collecting data using Data Layer, variables, and events

    1. Pass static values into Custom Dimensions

    2. Pass dynamic values into Custom Metrics

    3. Track events with variables

  4. Using additional tags for marketing and remarketing

    1. Set up AdWords conversion tracking

    2. Set up Dynamic Remarketing

    3. Course Review

    4. Assessement

  • 804
  • 30 November 2017, 20:35
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