Google Tag Manager Fundamentals
Четвёртый из пакета аналитикс Гугл академии
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Starting out with Google Tag Manager
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Course Introduction
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Start with a measurement plan
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Watch the video
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Tag Manager overview
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Assessement
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Setting up Google Tag Manager
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Install the Google Analytics tag
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Set up a GA Property variable
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Set up cross-domain tracking
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Understand the Data Layer
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Assessement
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Collecting data using Data Layer, variables, and events
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Pass static values into Custom Dimensions
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Pass dynamic values into Custom Metrics
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Track events with variables
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Using additional tags for marketing and remarketing
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Set up AdWords conversion tracking
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Set up Dynamic Remarketing
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Course Review
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Assessement
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