Google Tag Manager Fundamentals

Четвёртый из пакета аналитикс Гугл академии

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Starting out with Google Tag Manager
1. Course Introduction
2. Start with a measurement plan
3. Watch the video
4. Tag Manager overview
5. Assessement
Setting up Google Tag Manager
1. Install the Google Analytics tag
2. Set up a GA Property variable
3. Set up cross-domain tracking
4. Understand the Data Layer
5. Assessement
Collecting data using Data Layer, variables, and events
1. Pass static values into Custom Dimensions
2. Pass dynamic values into Custom Metrics
3. Track events with variables
Using additional tags for marketing and remarketing
1. Set up AdWords conversion tracking
2. Set up Dynamic Remarketing
3. Course Review
4. Assessement

Starting out with Google Tag Manager