КОМАНДНАЯ! +5 в день = 1800 за год НОВЫХ СЛОВ на английском

1. Billboard: electronic billboard, digital billboard, roadside billboard
2. Branding: brand awareness, brand identity, branding campaign
3. Distributor dɪˈstrɪb.jə.tər: authorised distributor, exclusive distributor, independent distributor
4. Flyer: promotional flyer, event flyer, flyer distribution
5. Gimmick: marketing gimmick, advertising gimmick, sales gimmick
6. Ploy: marketing ploy, sales ploy, advertising ploy
7. Jingle: advertising jingle, catchy jingle, jingle campaign
8. Manufacturer: automobile manufacturer, electronics manufacturer, leading manufacturer
9. Marketing: digital marketing, content marketing, marketing campaign
10. Online retailer: e-commerce retailer, online retail giant, independent online retailer
11. Rebate: cash rebate, mail-in rebate, rebate program
12. Sales representative: pharmaceutical sales representative, sales representative role, experienced sales representative
13. Slogan: catchy slogan, advertising slogan, brand slogan
14. Telemarketing: outbound telemarketing, telemarketing campaign, telemarketing strategy
15. Vendor: street vendor, food vendor, licensed vendor
16. Catchy: catchy tune, catchy headline, catchy slogan
17. Compelling: compelling story, compelling argument, compelling visuals
18. Distracting: distracting noise, distracting elements, destructing visuals
19. Disturbing: disturbing imagery, disturbing content, disturbing message
20. Infuriating: infuriating behaviour, infuriating customer service, infuriating advertisement
21. Invasive: invasive marketing, invasive advertising, invasive tracking
22. Irritating: irritating sound, irritating behaviour, irritating commercial
23. Monetary: monetary value, monetary reward, monetary gain
24. Persuasive: persuasive argument, persuasive speech, persuasive advertising
25. Promotional: promotional offer, promotional campaign, promotional materials
26. Repetitive: repetitive task, repetitive advertisement, repetitive massaging
27. Slick: slick design, slick presentation, slick advertising
28. Ubiquitous: ubiquitous advertising, ubiquitous presence, ubiquitous brand
29. Unavoidable: unavoidable advertising, unavoidable circumstances, unavoidable exposure
30. Assure: assure someone, assure safety, assure success
31. Cultivate: cultivate relationships, cultivate trust, cultivate brand loyalty
32. Entice: entice customers, entice with promotions, entice with discounts
33. Induce: induce behaviour, induce sales, induce action
34. Oblige: oblige someone, oblige a request, oblige with a discount
35. Pressurize ˈprɛʃərʌɪz: pressurize someone, pressurize for sale, pressurize decision-making
36. Reassure: reassure someone, reassure safety, reassure customers
37. Tempt: tempt someone, tempt with offers, tempt with rewards
38. Urge: urge someone, urge action, urge caution
39. An impulsive purchase
40. Hard-sell advertising
41. Eschew ɪsˈtʃu
42. Brand stretching
43. Brand: upmarket brand, exclusive brand, middle-range brand, downmarket brand, economy brand
44. To penetrate the market
45. Launch a product
46. Market share
47. Newspaper classifieds
48. Celebrity endorsements
49. Points of sale displays
50. Direct marketing, viral marketing

bottom ['botəm] n.
The bottom is the lowest part.
-> The bottom of my shoe has a hole in it.

clever ['klɛv ǝr] adj.
When someone is clever, they can solve a hard puzzle or problem.
-> The clever boy thought of a good idea.

cruel ['kru:əl] adj.
When someone is cruel, they do bad things to hurt others.
-> The cruel man yelled at his sister.

finally ['faInalI] adv.
If something happens finally, it happens after a longtime or at the end.
-> He finally crossed the finish line after five hours of running.

hide [hard] v.
To hide is to try not to let others see you.
-> The other children will hide while you count to 100.

Birth -----------------------------------

Anna had a baby yesterday.

He was born at 1.15 yesterday morning.

He weighed 3 kilograms.

They are going to call him John - after John, his grandfather.
His grandfather's birthday is June 16th too - but he was born in 1957!

The baby's parents were born in 1986.

Common mistakes

Anna had a baby [NOT Anna got a baby].

He/She was born [NOT He/She born or He/She is born].

Marriage -----------------------------------

If you do not have a partner, you are single.

If you have a husband or wife, you are married.

If your husband or wife dies, you are widowed.

If your marriage breaks up, you are separated / divorced.

[the marriage has legally ended]

Harry and Sarah got married.

They (got) married in 2001.

(married without got is more formal)

They went on their honeymoon to Italy.

They were married for 15 years.

The wedding

(bride) groom

bride

Common mistakes

Sarah got married to Harry [NOT with Harry].

Death -----------------------------------

Then Harry became ill.

He died last year.

He died of a heart attack.

funeral

Common mistakes

Harry is dead [NOT Harry is died or Harry is death].

Family words

A family tree for some of Anne and Ivan Sorokin's relatives or relations.

George is Karen and Jack's uncle.

Amelia and Meena are Karen and Jack's aunts.

Karen is Amelia, George and Meena's niece. Jack is their nephew.

Expressions

Have you got any brothers and sisters?

Do you come from a big family?

No, I am an only child.

Common mistakes

We say 'my/his wife' (singular) but 'our/their wives' (plural).

1. leggings - very tight trousers made from a material that stretches easily, sometimes worn under other clothes;
2. trousers - a piece of clothing that covers the lower part of the body from the waist to the feet, consisting of two cylinder-shaped parts, one for each leg, that are joined at the top;
3. shirt - a piece of clothing worn, especially by men, on the upper part of the body, made of light cloth like cotton and usually having a collar and buttons at the front;
4. tracksuit - a loose top and trousers, worn either by people who are training for a sport or exercising, or as informal clothing;
5. trainer (UK also training shoe; US sneaker) - a type of light, comfortable shoe that can be worn for sport.

1. Solicitor: A solicitor is a lawyer in the UK who provides legal advice and services to clients.

2. To acquit (of a crime): To acquit someone of a crime means to find them not guilty of the charges.

3. To apply for parole: To apply for parole means to request early release from prison based on good behavior or other factors.

4. To return a guilty verdict: To return a guilty verdict means to find the defendant guilty of the charges presented in a trial.

5. To withdraw a call: To withdraw a call means to cancel a request or application that has been made.

6. Retribution: Retribution is punishment that is inflicted on someone for a wrongdoing or a crime.

7. A custodial sentence: A custodial sentence is a prison sentence that is served in a correctional facility.

8. Capital punishment = Death penalty: Capital punishment, also known as the death penalty, is a legal punishment where a person is sentenced to death for a serious crime.

9. A deterrent: A deterrent is something that discourages someone from doing something, especially by instilling fear of the consequences.

10.Convict (noun + verb): To convict means to find someone guilty of a crime or to be found guilty of a crime. A convict is a person who has been found guilty of a crime and sentenced to imprisonment or other punishment.

Done ✅

New words for me:

1. perusial внимательное изучение

• Perusal is the activity of carefully reading, poring over, or studying something with the intent of remembering it.
• Remember that perusal actually means “thorough reading.”
• Their perusal of the guidelines helped clarify the project requirements.

2. capacious вместительный

3. estuary устье реки

4. in their stead на их месте

5. barrister: A barrister is a lawyer in England and Wales who specializes in courtroom advocacy and represents clients in legal proceedings.

Clothes and Fashion

1 ---------------------------------------------

frill noun

• a narrow piece of cloth with a lot of folds that is attached to the edge of a dress, curtain, etc. to decorate it

synonym ruffle

A delicate frill edged her shawl, giving it a touch of sophistication.

• [usually plural] things that are not necessary but are added to make something more attractive or interesting

Furniture in this style should be laconic, no frills.

1.2 ---------------------------------------------

no-frills adjective

• [only before noun] (especially of a service or product) including only the basic features, without anything that is unnecessary, especially things added to make something more attractive or comfortable

Our application provides a no-frills graphical user interface.

2 ---------------------------------------------

ruffle noun

• [usually plural] a narrow piece of cloth that is sewn in folds and is used to decorate a piece of clothing at the neck or wrists

synonym frill

The baby's onesie had a playful ruffle around the neckline.

The throw pillow was adorned with a delicate ruffle.

3 ---------------------------------------------

sleeve noun

• a part of a piece of clothing that covers all or part of your arm

Dan rolled up his sleeves and washed his hands.

4 ---------------------------------------------

collar noun

• the part around the neck of a shirt, jacket or coat that usually folds down

I turned up my collar against the wind (= to keep warm).

He always wears a collar and tie for work.

• a band of leather or plastic put around the neck of an animal, especially a dog

The dog slipped its collar and ran off.

5 ---------------------------------------------

cuff noun

• [countable] the lower end of a coat or shirt sleeve at the wrist

My favorite blouse has a collar and cuffs made of white lace.

involve

• if a situation, an event or an activity involves something, that thing is an important or necessary part or result of it

Any investment involves an element of risk.

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awareness

• knowing something; knowing that something exists and is important

There was an almost complete lack of awareness of the issues involved.

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providence

• God, or a force that some people believe controls our lives and the things that happen to us, usually in a way that protects us

She believed her suffering was sent by providence.

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flapping is an -ing form of flap

• if a bird flaps its wings, or if its wings flap, they move quickly up and down; to move or to make something move up and down or from side to side, often making a noise

The bird flew off, wings flapping.

The sails flapped in the breeze.

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whenever

• at any time that; on any occasion that

You can ask for help whenever you need it.

afraid

When someone is afraid, they feel fear.

The woman was afraid of what she saw.

agree

To agree is to say "yes" or to think the same way.

A: The food is very good in that restaurant. B: I agree with you.

angry

When someone is angry, they may want to speak loudly or fight.

She didn't do her homework, so her father is angry.

arrive

To arrive is to get to or reach some place.

The bus always arrives at the corner of my street at 4:00.

attack

To attack is to try to fight or to hurt.

The man with the sword attacked the other man first.